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Sennheiser India partners with Bollywood music trio – Shankar Ehsaan Loy
27.05.2008 New Delhi

Sennheiser electronic, the world’s leading manufacturer in microphones, headphones and wireless transmission systems has partnered with the popular Bollywood music director trio, Shankar, Ehsaan and Loy.

Sennheiser electronic is known internationally for its innovative technology and high-end quality in sound and audio products and is used by many celebrities across the globe.
The Sennheiser brand has been consistent in providing impetus to the Indian music industry since its launch in the country in 2007. In the past, the brand has partnered with popular music director Sandeep Chowta along with Karma 6 – a popular band from Bangalore creating great music. Other than that, the brand is popular amongst the professional sound and audio industry for its premium quality coupled with style.

On being associated with Sennheiser, Shankar says, “As Sennheiser headphones are extensively used in the west by many singers. It’s good that sennheiser takes my music to an international level.” Ehsaan at the same time says, “I really appreciate their world class products.” Loy adds,”Sennheiser brings out the best sound experience one can get which makes you actually feel and enjoy the music.”
Bjoern Grefer, Vice –President, Marketing, Sennheiser electronics, India says, “Shankar Ehsaan Loy are one of the most talented musicians we have in bollywood with a brand of music that stands apart. At Sennheiser, where we encourage both quality and innovation in sound, being associated with a team that reflects our core values makes us proud.”

Shankar Ehsaan and Loy are quite thrilled about the association with the Sennheiser brand and take the partnership as a step towards creating quality music. The trio comments, “Sennheiser definitely is a brand par excellence. Their headphones and microphones symbolize
world class technology and quality. The premium style coupled with high end technology perfectly matches the needs of our brand of music which caters to a wide audience with love for a diverse genre in music and sound.”
The Shankar Ehsaan Loy partnership is a non financial association with the Sennheiser electronic brand which aims to create a perfect fit between the brand and the endorser and work towards creating great music in the country, providing music lovers and fans with world class sound.


Sennheiser Electronic India Pvt. Ltd.                  
Mr Bjoern Grefer
Vice-President Marketing
Hotel Bristol • M. G. Road                               
Gurgaon • Haryana 122002
Phone: +91 124 4187816
bjoern.grefer@sennheiserindia.com

Genesis Burson Marsteller
Ms Priyanki Ahluwalia/Ms Neha Sharma
Phone: 9811740901
Phone: 9999783541
priyanki.ahluwalia@bm.com
neha.sharma@bm.com