New Delhi, 20th October 2008 – Sennheiser electronic, the world’s leading manufacturer of sound and audio solutions including headphones, microphones and wireless transmission systems has announced the launch of it’s first ever brand campaign in India : The Excellence of sound. The new campaign highlights the importance of headphones as an essential accessory for an unparalleled sound experience.

A pioneer in the sound and audio segment, Sennheiser electronic has led the revolution in it’s category since it’s entry into India in 2007.  The brand has since then made several initiatives to provide Indian consumers with the best in sound experience through a great range of products available at different price points. The brand is currently available at over 200 outlets across the country and continues to expand its extensive distribution network.

The new campaign aims to highlight the relevance of quality sound and importance of headphones as a lifestyle accessory to create best music for your ears. The company is investing several crores in a brand campaign for this purpose.
Speaking on the occasion, Bjoern Grefer Vice President Marketing, Sennheiser electronics India said, “Sennheiser believes in creating quality sound for best music and it is our endeavor to provide the best sound experiences. The new campaign designed exclusively for the Indian market re-iterates our commitment to this growing market. The Sennheiser: Excellence of Sound campaign is a first in this category in India and lays emphasis on the relevance of quality of equipment, especially headphones in enhancing musical experiences.  Our focus remains on increasing brand awareness in the consumer electronics segment.

The campaign breaks in October across six Indian metros comprising of Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune through mediums of Print, online, Cinema Advertising and an on ground activation programme of creating Sennheiser sound experience zones.

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